Monitoring the health of your traffic

We run automated monitoring across every customer's traffic, but you have visibility too. Here's what to keep an eye on.

In your dashboard → Insights

• Delivery rate: What percentage of your messages are successfully delivered. Target 95% or higher.

• Answer rate (voice): What percentage of your calls get answered. Varies by industry, but sudden drops can signal mislabeling.

• Average call duration: Sudden drops can mean recipients are seeing a spam label and hanging up immediately.

• Opt-out rate: What percentage of recipients opt out per campaign. A climbing opt-out rate is the earliest warning of content or frequency problems.

• Complaint rate: How many recipients reported your messages as spam. Keep this below 0.1% of sends.

Alerts we send you automatically

• At 60%, 80%, and 95% of your daily message cap

• When a campaign approaches a suspension threshold

• When a number's voice reputation shows sudden degradation

• When our anomaly detection sees unusual patterns

What to watch weekly

• Opt-out trends — should be steady or declining

• Complaint rate — should always be below 0.1%

• Delivery rate per campaign — isolate which specific campaign if overall goes down