Google Ads + 365agents: track phone leads back to the campaigns that generated them

365agents connects natively to Google Ads via OAuth. Phone-sourced conversions report back to Google Ads so your campaigns optimize against real calls, not just web form fills.

Written By Rick Garcia

Last updated 15 days ago

365agents connects natively to Google Ads via OAuth. When a call converts — qualified lead, appointment booked, sale closed — the conversion reports back to Google Ads. Your campaigns stop optimizing only around web form fills and start optimizing around the actual business outcomes that matter: real calls, real bookings, real revenue.

What this makes possible

  • Phone-sourced conversion tracking — calls counted in Google Ads conversion data

  • Call extensions integration — calls from ad click-to-call tied back to source campaign and keyword

  • Enhanced bidding signals — Google's smart bidding optimizes for actual revenue events, not just clicks

  • Keyword attribution — which keywords are driving qualified phone calls vs. tire-kickers

  • Offline conversion upload — when qualified calls close weeks later, you can upload the revenue to the original click

How a real call flows

  1. Prospect clicks a Google Ads call-extension

  2. Call reaches the AI agent

  3. AI qualifies, books a demo

  4. Google Ads conversion fires with the campaign / keyword attribution

  5. If the deal closes later, offline conversion import ties revenue back to the original click

  6. Google's Smart Bidding now knows which keywords generate actual deals, not just calls

How to connect

  1. Admin dashboard → Integrations → Google Ads

  2. "Connect" with your Google Ads account

  3. Authorize conversion tracking access

  4. Map AI outcomes to Google Ads conversion actions

  5. Test with a test ad click + call

Who this is for

  • Any business spending on Google Ads with call-extensions

  • Service businesses where calls are the primary conversion event

  • Lead-gen businesses with multi-channel conversion paths

  • Advertisers who want Smart Bidding to optimize for actual revenue, not surface clicks

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Get started

Book a demo — we'll connect Google Ads and map your conversion actions during onboarding.