ActiveCampaign + 365agents: phone leads flow into your marketing automations
365agents connects natively to ActiveCampaign via OAuth. Every qualified caller is added to the right list, tagged for segmentation, and enrolled in the automation that matches their intent.
Written By Rick Garcia
Last updated 15 days ago
365agents connects natively to ActiveCampaign via OAuth. Every caller your AI handles becomes an ActiveCampaign contact, tagged and enrolled in the right automation based on their intent. Phone lead capture flows directly into your marketing automation stack.
What this makes possible
Auto-create contacts — qualified callers become new ActiveCampaign contacts with captured fields
Tag-based segmentation — AI-captured intent becomes tags that drive your automations
Deal creation and pipeline movement — ActiveCampaign CRM deals created or advanced based on call outcome
Automation enrollment — the specific automation that matches the caller's intent fires automatically
Site tracking integration — phone-sourced contacts can be linked with their prior web activity
How a real call flows
Caller: "I'd like to learn more about your course."
AI captures name, email, specific course interest, intent to buy
ActiveCampaign contact created with tags: "course-interest", "source-phone"
Deal created in "Interested" stage of the course-sales pipeline
"Course warming sequence" automation enrolls the contact and starts the email drip
How to connect
Admin dashboard → Integrations → ActiveCampaign
"Connect" with your ActiveCampaign account URL and API key (or OAuth)
Map AI fields to ActiveCampaign contact fields
Define tag and automation mappings
Test with a live call
Who this is for
SMBs running marketing automation on ActiveCampaign
Coaches, course creators, and info-product businesses
Service businesses with structured lead nurture sequences
Related
Get started
Book a demo — we'll connect ActiveCampaign during onboarding.