What 365 Agents can and can't text for
A plain-English summary of which businesses and message types we can support — and which we can't.
Written By Catherine Weir
Last updated About 4 hours ago
We want to be upfront about what we can and can't support, so you can make informed decisions as you build out your AI agent's messaging.
We can't support messaging for
These categories are prohibited by U.S. carriers and federal law — no provider can deliver this content to U.S. mobile numbers:
Cannabis, CBD, or marijuana (federal law applies, even where state-legal)
Payday loans, short-term high-interest loans
Debt consolidation, debt collection, credit repair
Illegal prescription drugs
Gambling and sweepstakes (without special approval)
Adult or sexual content
Multi-level marketing
Work-from-home / get-rich-quick schemes
Stock tips, cryptocurrency speculation
Third-party lead generation (collecting numbers to sell)
Deceptive marketing or phishing
We require extra review for
Possible, but with additional documentation and sometimes additional approval time:
Firearms retail — possible with strict age verification
Alcohol promotion — possible with age verification
Tobacco, vape, nicotine (including cessation products) — requires age verification
Healthcare — must have documented HIPAA processes for any health-related messaging
Legal services — must comply with state-specific attorney advertising rules
Insurance — must comply with TCPA and state-specific insurance rules
Political messaging — requires additional verification for 527 organizations
Content we won't send regardless of category
Threats, harassment, hate speech
Impersonation of other brands or individuals
Content that uses substitute characters to dodge spam filters (like "Fr33" or "S@ve") — this is explicitly against carrier policy
Not sure if we can support your use case?
Reach out before you sign up. A quick conversation now is better than a rejected campaign later.